Strategic SaaS content marketer owning messaging and campaigns aligned to business goals.

✨ Key Responsibilities ✨

• Integrated Marketing Campaigns: Oversee marketing projects in alignment with business goals, increasing project efficiency by 20%. Built repeatable processes that have improved cross-functional collaboration, reduced turnaround time, and clarified roles for Sales, Customer Success, and Product Marketing stakeholders—from creative briefs to final deliverables.

• Content Development: Lead the production of diverse content including blogs, ads, collateral, emails (top open rate - 52%), webpages (26% increase in MQLs), and video scripts. Create compelling narratives that resonate with our target audience - 47% increase in visitors.

• Leadership: Mentor 2 content marketers to improve their copywriting/editing skills; upskill 3 Marketing subteams on copywriting best practices to strengthen external brand and product messaging.

• Content Ownership: Own the content marketing process from ideation to final delivery. Brainstorm, pitch, research, outline, write, and edit new content based on business needs, best practices, and original thinking that differentiates Ellevation from competitors.

• Brand Voice: Developed and govern brand voice across all work to create emotional connections with customers through powerful storytelling; act as the subject matter expert to advise project owners on executing a cohesive, memorable brand voice.

• Research & Relevance: Research and empathize with Ellevation's customers, brand, and industry to create innovative customer-centric content.

• Performance: Measure content effectiveness to optimize marketing efforts.

✨ Apply talent at executing a vision and passion for storytelling and creating compelling content to provide Marketing services for several clients (e.g., Walmart, marketing agencies, consulting firms, nonprofits, and several small to medium-sized businesses). Able to balance creative vision with performance metrics; prioritizing what is most impactful – not only to the business, but also to its value to audiences.

✨ Key Responsibilities:

▪ Own paid and organic strategy, content creation, and reporting for four clients.

▪ Present recommendations and strategies to clients to solve customer pain points.

▪ Lead client meetings and communication and manage the partnership relationship.

✨ Content Marketing Responsibilities:

▪ Author thought-provoking research and insight-driven content to support the company’s marketing strategy; materials include long-form and short-form content (e.g., blogs, emails, videos, guides, white papers, podcasts, social media, web pages, presentations, marketing collateral).

▪ Execute integrated marketing and communications strategies.

▪ Plan, manage, and oversee content and editorial calendars.

▪ Own content vision and execution.

▪ Deliver meaningful content that drives customer engagement by at least 15%.

✨ Adjunct Lecturer within the College of Journalism's Master of Arts in Mass Communication program. Responsible for fostering a welcoming learning environment, lesson planning, lectures, grading, guidance, and communication for up to 25 students each semester.

✨ Key Responsibilities:

▪ Prepared all materials for Social Media Metrics & Evaluation course prior to the start of each semester.

▪ Owned course material and, in collaboration with the instructional design team, updated content and assignments to ensure that information was current and accurate.

▪ Proactively engaged with students through meaningful activities that promoted student academic growth.

▪ Communicated with students in a professional and respectful manner.

▪ Promoted a positive learning environment.

▪ Empowered students with individualized, supportive, and meaningful assignment feedback.

▪ Provided students with clear assignment expectations including directions, rubrics, and samples.

✨ Designed dynamic marketing communications, campaigns, and strategic plans while providing insight-based analytics across digital channels. Led all brand strategy and copywriting including social media, PR, internal and external communications, and content marketing.

✨ Key Responsibilities:

▪ Acted as Lead Social Media Manager, including aiding in branding, copywriting, editing, content creation, and mentorship; increased following by 79.3% which accrued 69.8% growth in engagements and 186% in impressions on Facebook, Instagram, LinkedIn, and Twitter by creating targeted, engaging social media strategies.

▪ Wrote clear and engaging copy for all collateral, social media, internal/external communications, and blogs to increase user engagement; conducted A/B tests of site copy and imagery which reduced bounce rate to 38% and increased the number of users and page visits by 55%.

▪ Provided vendors (graphic design, web development, etc.) with solid direction to make powerful and consumable content.

▪ Acted as marketing team project manager, improving overall project quality and resulting in reduced project turnaround time by 64%.

▪ Created bimonthly newsletter that surpassed competitor benchmarks (open rate remains 20% above and click rate remains 3% above competitors’).✨ Content Marketing Responsibilities:

▪ Developed engaging content that established brand as a thought-leader.

▪ Drove marketing strategy and campaign initiatives across the organization to help develop and expand digital and traditionalmarketing initiatives while ensuring company’s vision and business goals were aligned.

▪ Organized and distilled information to build consensus with audience.✨ Kintsugi ERG Member:

▪ Innovated recruiting process by infusing Kintsugi messaging across channels to increase brand awareness and highlight commitment to DEI - attracting a more diverse candidate pool.

▪ Engaged in discussions and initiatives centered around fostering DEI aligning with business goals.

✨ Responsible for social media strategy to increase brand awareness, content creation, and maintaining meaningful dialogue with clients which ensured that 40% of all clients came directly from digital efforts (Facebook, Yelp, and Google). Used best practices to increase reach during special events relating to business (Super Bowl, Black Friday, etc.). Researched competitive landscape as well as retailers to provide company with best pricing for internal supply purchases. Report on the impact and results of content and provide ongoing recommendations.

✨ Highlights:

▪ Established social media presence on Facebook, Instagram, and Yelp. Designed cohesive website to maintain online brand image.

▪ Responsible for social media strategy to increase brand awareness, content creation, and maintaining meaningful dialogue with clients. 40% of all clients came directly from Facebook, Yelp, and Google.

▪ Manage all customer communications via Facebook Messenger and Reviews to ensure that 30% of jobs come from the platform and most inquiries also come from there.

▪ Responsible for social media strategy to increase brand awareness, content creation, maintaining meaningful dialogue with customers, and monitoring competitive landscape.

▪ Use best practices to create, plan, and schedule engaging content using Hootsuite software as well as increase reach during special events (Super Bowl, Black Friday, etc.).

▪ Used Hootsuite Analytics, basic Google Analytics, and Facebook Insights to prove improvement in engagement rate - 5% above competitors.

✨ Provided real-time community management and continuous crisis communications for Communications agency. Nourished influencer relationships and planned logistics for events like hard hat tours and grand openings for Fleming’s, Bass Pro Shops, Chase Slate, and DD’s Discounts. Targeted US Hispanic audience to bring fans in to watch soccer. Originated messaging for events (e.g., Super Bowl, March Madness) and reached goal of almost 1M monthly social media mentions. Generated opportunities for positive chatter relating to Buffalo Wild Wings’ #HitTheButton campaign.

✨ Responsible for event logistics and integrated marketing campaign for a gala to raise money for 150K students in need. Owned dynamic content calendar to drive social media, email, and site campaigns and measured their successes.

✨ Formed social media presence and increased brand awareness and event turnout by 185%. Led book sale events to raise funds to bring known authors to UCF campus. Shadowed magazine editors to learn copywriting and editing process.