✨ Summary: Develop strategic content to engage an audience of current and future members in the sustainable business space.

• Write and edit high-impact content for web pages, newsletters, and sharing kits to drive campaign awareness and membership signups.

• Increased newsletter engagement by 15% through 10+ monthly editions highlighting policy updates, events, ASBN advocacy, and member stories.

• Create launch plans and communications templates for internal and external use with content like custom emails, social copy, and graphics to amplify major campaigns.

• Current client: Write / edit pages for new website, own site launch plan - from strategy to content development (press releases, blogs, social, campaign emails and newsletters, sharing kits, etc.).

• Support clients’ business goals with strategic content marketing efforts; materials include long and short-form content (e.g., blogs, emails, videos, guides, white papers, podcasts, social media, web pages, presentations, collateral) and designs.

• Own paid and organic strategies, content creation, and reporting for up to 6 clients at a time.

• Present recommendations and strategy to clients to solve customer pain points.

• Plan, manage, and execute marketing and communications strategies.

• Content Development: Created compelling narratives that resonated with target audience - 47% increase in visitors. Led the production of diverse communications, including blogs, ads, collateral, emails (top open rate - 52%), webpages (26% increase in MQLs), white papers, reports, and video scripts.

• Integrated Marketing Campaigns: Oversaw marketing projects in alignment with business goals, increasing project efficiency by 29%. Built repeatable processes that improved cross-functional collaboration, reduced turnaround time, and clarified roles for Sales, Customer Success, and Product Marketing stakeholders—from creative briefs to final deliverables.

• Leadership: Mentored 2 content marketers to improve copywriting/editing skills; upskilled 3 Marketing subteams on copywriting best practices to strengthen external brand and product messaging.

• Content Ownership: Owned the content marketing process from ideation to final delivery. Brainstormed, pitched, researched, outlined, wrote, and edited new content based on business needs, best practices, and original thinking that differentiates Ellevation from competitors.

• Brand Voice: Developed and governed brand voice across all work to create emotional connections with customers through powerful storytelling; acted as the subject matter expert to advise project owners on executing a cohesive, memorable brand voice.

• Research & SEO: Researched and empathized with Ellevation's customers, brand, and industry to create innovative customer-centric content. Incorporated SEO best practices into blog and website content to align with audience search behavior and increase organic traffic.

• Monitoring & Reporting: Determined KPIs, measured content effectiveness, and reported campaign performance to inform future content strategy.

✨ Social Media Metrics & Evaluation Professor within the College of Journalism's Master of Arts in Mass Communication program. Responsible for fostering a welcoming learning environment, lesson planning, lectures, grading, guidance, and communication for 25 students per semester.

• Prepared all materials for Social Media Metrics & Evaluation course prior to the start of each semester.

• Owned course material and, in collaboration with the instructional design team, updated content and assignments to ensure that information was current and accurate.

• Proactively engaged with students through meaningful activities that promoted student academic growth.

• Communicated with students in a professional and respectful manner.

• Promoted a positive learning environment.

• Empowered students with individualized, supportive, and meaningful assignment feedback.

• Provided students with clear assignment expectations, including directions, rubrics, and samples.

• Developed content marketing strategies informed by analytics - improved project efficiency by 64%.

• Owned content calendar, branding, copywriting, and graphics as Social Media Lead - 79.3% channel growth.

• Wrote clear and compelling copy for all collateral, internal/external communications, and blogs; conducted A/B tests of copy and imagery to decrease bounce rate (38%) and increase visitors (55%).

• Oversaw vendors (graphic design, web development, etc.) with clear direction to make powerful, consumable, and navigable content.

• Owned content marketing efforts that increased brand awareness and customer base – 40% of the business came directly from these efforts (Facebook, Yelp, Google, and website).

• Researched competitive landscape to provide best pricing for services and internal supply purchases. 

• Reported on the impact and results of content and provided ongoing recommendations.

• Executed real-time community, social media, and crisis communications management, reaching the goal of 1 million monthly mentions and generating positive chatter.

• Nourished influencer relationships and planned events like hard hat tours and grand openings for Buffalo Wild Wings (BWW), Fleming’s, Bass Pro Shops, Chase Slate, and DD’s Discounts.

• Supported integrated content marketing efforts to raise funds and awareness for under-resourced classrooms across Central Florida.

• Responsible for content creation and event logistics to raise money for 150K students in need.

• Wrote blog posts, press releases, and recap stories to amplify organizational storytelling and drive donor involvement.

• Owned dynamic content calendar to drive social media, email, and website engagement and measured successes.

• Led social strategy and promotional efforts to grow awareness, drive event attendance, and support editorial storytelling.

• Built the brand’s digital presence from scratch, increasing awareness and event turnout by 185%.

• Wrote and scheduled content across platforms to promote events, author visits, and student publications.

• Shadowed magazine editors to learn the copywriting and editing process.