I have a form here where you can share suggestions for improvement, questions, feedback, research/resources, or concerns.

I’m just a marketer who was taught the same manipulative “best practices” as you. I have a lot of content, digital, and social marketing knowledge and experience working in those roles at several organizations. I love what I do, but can’t stand behind the harmful and unsustainable ways we're taught to do it. I’ve created content that was used in ways that made me feel ~icky~, which led me to learn about the concept of ethical marketing.

So, I am channeling my creativity into independent research. I am solo studying topics like psychology, ethics, justice, influence, and sustainable business strategy, with the goal of pursuing another master's or a PhD in the ethical marketing space (I am in the process of selecting a program, and welcome your input if you are aware of any). I want to contribute to research that makes a positive impact on those who use the internet.

In the meantime, I am using this platform to share what I’ve learned along the way to help educate marketers, businesses, and individual device-wielding humans on ethical marketing and the effects of unethical practices.

I want to use this space to share what I’ve learned throughout my career and solo studies to help educate marketers, businesses, and individual consumers on the effects of unethical marketing practices to benefit and empower all device-wielding humans.

I aim for my voice to be conversational and driven by research. I purposefully use simple language, include definitions or outside resources, and indicate that I am open to feedback and further learning.

In short, my audience is made up of marketers (probably). This is still quite new, so I don’t yet know who will be interested in my content. Considering the subject matter and the channels that I share it on, I’m assuming that it’ll mostly be other marketers, businesses, and individual consumers/humans who purchase things. I will update this section if I find that this is incorrect. Note: I am very open to hearing from you to learn more about the topics you’d like to learn about! You can contact me here.

I’ve been telling stories online since 2013, working in communications and marketing (social, digital, and content marketing). I have worked for organizations that care about the impact that they make, at others that do not care about marketing their products or services ethically, and at ones that engage in ethics washing that misleads the public about their business and marketing practices being ethical. Knowing that most companies out there only care about being profitable, even at the cost of harming individuals, made me feel hopeless. And I simply want other marketers to have a resource so that they don’t feel hopeless.

I am currently independently studying topics like psychology, ethics, justice, influence, and sustainable business strategy, with the goal of pursuing another masters or a PhD in the ethical marketing space (I am in the process of selecting a program, and welcome your input if you are aware of any). I want to contribute to research that makes a positive impact on those who use the internet.

In the meantime, I am using this platform to share what I’ve learned along the way to help educate marketers, businesses, and individual device-wielding humans on ethical marketing and the effects of unethical practices.

As of December 2025, I no longer use AI to aid in my writing process. However, I used generative AI before launching this blog to reverse engineer the process of creating a blog and email newsletter to figure out the next steps for starting this project. I also used AI to create the original outlines, refine titles, and point out parts of my writing that 1) could be more neutral, accessible, and accurate, or 2) need additional credible sources.

I used to be heavily reliant on AI, using it daily to craft LinkedIn posts, to put all my ideas together into a draft, and as a sounding board. It made me feel detached from what I created; so much so that when I reread it, I couldn’t remember what I started with, what my purpose was for running it through AI in the first place, or how it suddenly turned into one giant buzzword.

So, I've cut my generative AI usage by 95%⁽¹⁾. If you are also trying to reduce your reliance on AI, I recommend reading this MIT report showcasing the cognitive debt that AI-reliance causes. While it is not yet peer-reviewed, and more time and research are needed to prove the long-term effects, I feel that it is still important to be aware of.

⁽¹⁾ Note that I do not condone the use of generative AI, as I recognize that many of us have to use it in the workplace. As an ethical marketer, I have a hard time justifying my own use of AI, but, as one who creates content, I have to keep up with trends (which means learning a lot about AI and actually using it in my career).

Generative AI companies didn’t need to unleash this technology irresponsibly, unready, harmfully, and without guardrails. There were plenty of nonprofits and experts pushing back on its launch, offering their help to instead launch this too-new tech responsibly and in a way that would not harm historically marginalized communties and the environment; but they did it anyway.

It’s not our responsibility as individuals to fix what extremely powerful organizations broke - and should be fixing. So, while I choose to not use AI for this blog, in my personal life, or with most of my clients, there are moments when I am required to use it in my career.

My one-person consultancy is called Marketing Chica. The writing that I share on my blog, newsletter, and social media is called Clear Conscience Marketing.

I have a question or feedback. How can I get it to you?

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What is Marketing Chica? What is Clear Conscience Marketing?